At the risk of spoiling the punch line it all boils down to one essential idea:
Gamifying the distribution of money.
But I left out one critical piece of the puzzle:
How do we do it?
That’s what I’m going to talk about here.
You might be wondering why I didn’t just spell it out in the last article already? That was by design.
First, there are number of ways to do it. This is just one of the ways. I didn’t want to limit people’s thinking.
Second, I was working with a team of folks to bring the vision to life and I wanted to keep it to myself. But now my thinking has changed for one very specific reason:
I see the work of gamifying the delivery of money as a race against time.
If we don’t move fast, centralized cryptocurrencies will take the lead and crush any hope we have for taking back our rights and our privacy.
The same systems that can free us can enslave us.
Centralized powers are already hard at work building digital money that will track every single thing you ever do in life.
What do those powers want to build? The same damn broken system we already have but upgraded with terrifying new features.
Think Equifax’s security and hoarding of your personal data ported to the blockchain. Think currency control slowly strangling the human race. Think tracking systems and vast spy networks of panopticon money in every person’s pocket in the world.
Imagine if history’s greatest monsters like Stalin had blockchain.
What fresh horrors could they reap?
You could remotely starve a population just by turning off their money like turning out a light and blocking all commerce by GPS geography.
Don’t think that someone, somewhere isn’t already thinking about it.
As a society we can’t let that happen.
Decentralized currencies must win. Centralized, government issued currencies will exist and many of them will be excellent. That’s fine. Don’t for a second think that centralized currencies will somehow go away. Not happening. But mostly they will prove too tempting to people who want to control every aspect of our lives and so they stand a big chance of getting corrupted fast.
Decentralized cryptos will balance out centralized currencies with their strong, privacy protecting focus, which will provide a powerful set of checks and balances on the excesses of centralized crypto.
But only if they become mainstream before the centralized versions take off.
That’s where gamifying the distribution of money comes into the picture.
By gamifying money distribution, we spread it far and wide across the playing field, as fast as possible, and guarantee that the system becomes viable. We bootstrap the system from banana republic to global powerhouse. That will bring powerful economic players into the system, who will then be incentivized to protect it and expand it.
If we move swiftly, we can unleash the true power of the blockchain to unlock the frozen reserves of human potential, rise from the ashes of our crumbling political systems and rocket into a whole new level of economic potential and development.
Smashing the Bottleneck
One last bit before I get to the actual mechanics of making this a reality.
Every day people come to me wanting to help with my ideas. They want to give me their time or money or advice but the problem is increasingly that I’m the bottleneck.
I can’t read all the emails, join every chat server on the planet and get everyone moving forward fast enough. I can’t keep everyone organized and going in the same direction. I can’t run it all and I frankly, I don’t want to. I’m an author, a man of ideas, not a logistics person.
That’s why I’ve decided to take my hand off the tiller.
Once again, there’s only one answer:
I’m open-sourcing my ideas for anyone to steal and put in motion.
Take them for your own projects. Look at them. See them. Understand them and bring them to life. Or say they’re crazy and ignore them. It’s up to you. I don’t care. Do what you want with them.
I’m not here to debate anyone. I don’t care if you think you’ve found some perceived flaw in what I’ve written.
What I’ve given you is a metapattern.
It’s pattern of patterns. See that clearly and you will understand.
Doing the work of coding and bringing it to fruition will solve any perceived problems. If there’s a major flaw, someone will find a way to mitigate it. That’s how it works. There’s no progress without doing the work.
I’ve carried the rock this far. Now you’re called to adventure. It’s up to you to pick up the rock and carry it up the hill, if you want to answer the call.
As a species, we’re more effective when hundreds or thousands of end nodes spawn their own versions of an idea and we all have to compete. That’s all DNA is, a program to iterate on a central idea, the idea of life! We’re nothing but a series of random toggle switches, born to challenge each other and compete.
You don’t need me. I’m giving you my insight free of charge. I don’t want anything in return except to see the ideas spring up like green shoots all over the world.
So let’s do it.
How the heck do we gamify the delivery of money?
Step One: Release Your Own Greed
If you’re focused on amassing the biggest pile of coins in the world, or how everyone on the project is going to get paid, you’re focused on the wrong things.
If you do this right, everyone gets rich. So don’t sweat the details too much. Keep it simple and straightforward. Divy up a small portion of founder’s tokens and then move on. Don’t get crazy with it.
Focus on making the entire system richer and you will get rich right along with it.
Grow the pie for everyone and you grow the total value of the system.
Right off the bat, you need to raise money. To do it, you’ll want to spawn an ICO, but not just any ICO. You need one that’s radically different from every other ICO out there.
The first key is to have a simple core idea, and a working prototype and then ICO. Nobody has that now. They have a white paper, a semi-slick website, and a bunch of ideas that will take three years to implement.
But by then it will be too late. The central powers will have build their own corrupt versions of blockchains that choke the world.
You’re probably thinking about the coin you will create to make your system run. Screw your coin. The coin is secondary.
It starts with a killer app NOT the coin.
I’ll say it again: the coin is secondary.
The coin is nothing but the engine that makes it run. It’s the “gas” or “fuel” as Ethereum so sagely saw from the jump.
Now focus on your app. You want something simple that is pluggable and dramatically expandable.
It started as nothing but a chat app and then they added thousands of different applications on top of it. Now 800 million people use it. A decentralized version of that, if done right, will ripple across the world.
What you’re really building is one app that will become a platform.
The platform is key. You want to envision all the little plugins and secondary apps that others can build on top of your system. The more universal the platform the better. It doesn’t have to be chat. That is just an example.
Now comes the fun part.
To build a loyalty collation for your ICO you first do the hard work of figuring out a budget for everything you would need to deliver on your vision, marketing people, programmers, project managers, QA testers, SaaS software, the cloud, whatever.
Then you triple it because nobody ever figures that stuff out correctly. We always underestimate all the little slip-ups, screw-ups and set-backs.
Let’s say that comes to $25 million.
Now you go out and identify all of the wonderful open source projects out there, like the decentralized server system called Matrix, or whatever else you find that you would love ported to your platform or that would make your platform even stronger if that other project was more fully realized.
Once you ID them you call them up and you tell them that for every dollar you raise above $25 million you’re giving their project x percentage. It could be $100k or $1 million dollars.
Why the hell would you do that?
Why the hell would you do that?
Because now you have projects practically tripping over themselves to give you their support. They’ll lend you their logo, give you a glowing statement to slap on your website and pound their mailing list with glee to promote you. Your marketing budget is now zero.
You’ve gamified marketing.
You’ve splashed influencers across your website with ease and now the masses will rush to give you their Ether and Bitcoin when it’s time to pony up at ICO time.
There’s zero risk for them and the explosive potential for major reward.
Any project that wouldn’t help is basically insane.
Step Three: Stealth Gamify the App
You don’t want to overtly gamify the delivery of money. That’s how your app turns into decentralized Candy Crush, an ugly Las Vegas style system that’s gaudy and hideous.
Nobody wants that.
You want subtlety and elegance and simplicity.
What you want is stealth gamification.
Imagine you’re using your little WeChat app and you’re like my wife and her sister who talk in stickers with occasional text. Emoji. Sticker. Sticker. Sticker. Text.
Viber is all about stickers. For instance, you get free cat stickers and you can buy paid cat stickers.
Now think of your sister or wife using the app. She is getting a reward token for doing things in the app, just every day usage, but she’s not really paying attention to it. It’s just a blinky light in the corner that occasionally notifies her very quietly.
Now maybe she gets a special, elite cat sticker as a reward. This one is more noticeable. It flairs up on the screen and makes a big deal of itself before fading into the background. Suddenly she wants to know more.
She notices the blinky light and clicks it. It takes her to her reward wallet. She realizes she’s built up a store of reward tokens.
And there’s a market place for all kinds of stickers.
But she can’t buy them with USD and other fiat, only with reward tokens.
To her the reward tokens are essentially free. So there’s no reason not to buy up a whole bunch of elite cat stickers and then keep right on using the app happily until she can get more.
Congratulations, you’ve just built a killer app.
Step Four: Make the Reward Token Universal
Next you’ll focus on designing a universal reward coin that will pay everyone on the network as quickly as possible and incentivize them to do what’s best for the network instead of what’s best for themselves alone.